Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Strategic management of technological innovation
| Titolo | Strategic management of technological innovation |
| Autore | Melissa A. Schilling |
| Collana | Economia e discipline aziendali |
| Editore | McGraw-Hill Education |
| Formato |
Libro: Libro in brossura |
| Lingua | inglese |
| Pagine | 349 |
| Pubblicazione | 08/2022 |
| ISBN | 9781265073350 |
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